Strategic planning for long-term and short-term communications
Effective management of corporate communications and communication support for business projects require detailed planning. Without it, all actions in the information field will miss the target, and will be the cause of failures in PR sometimes.
We develop types of communication strategies for the following purposes:
- promotion of companies and brands
- acquisitions and mergers of companies
- support of entering the "market"
- communication support for rebranding
- setting up communication channels with the target audience
- support of social projects
In order to take into account all areas in the development of the strategy, we divide the work into the following stages:
Analysis Of The Situation And Setting Goals
We analyze the company's marketing, functional strategy and sales stages, competitors and target audience. We identify communication risks and development opportunities. The results of this analysis allow you to set the right goals
Positioning Development
Proper positioning becomes the main strategy, helps to rebuild from competitors and attract the target audience
Creation of promotional materials
and distribution across channels of interaction. At this stage, we develop the format, texts and design of materials, we shoot photo and video materials. We select channels and determine the advertising budget
Launch Of An Advertising Campaign
Influence the opinion and behavior of target audiences according to a clear plan, taking into account the risks and counteractions of competitors
Monitoring And Evaluation
We control the processing of leads and their progress through the sales funnel. We evaluate the effectiveness of an advertising campaign, collect feedback and adjust the strategy
