How marketing helps Ukrainian business during the war

The full-scale war in Ukraine has had a negative impact on small and medium-sized businesses in the country. One of the biggest challenges for Ukrainian businesses has been the instability of the economic situation, a decline in consumer activity and a drop in foreign trade. In addition, the war has led to an increase in the cost of energy resources, a decline in production, supply problems, and difficult business conditions in the temporarily occupied territories.

All of this has led to the fact that 2022 has become a serious challenge for our entrepreneurs in terms of how to maintain the viability of their companies, save jobs and ensure the safety of their employees in the face of war.

As a result, many companies suffered losses and some even went bankrupt. However, some companies were able to adapt to the new conditions and even find new opportunities to resume business development in other areas.

According to Oleksiy Lidovsky, director of Prioritet Group, a full-service marketing and PR agency that has been operating in the international market for more than two years, effective marketing helps companies survive difficult times and overcome crises even during military conflicts.

"Prioritet Group helps to develop business by providing comprehensive PR and marketing services that help to increase consumer activity, attract new audiences, enhance reputation and build a successful company image," said Lidovsky.

These are just some of the services offered by Prioritet Group PR agency to promote your company:

• Development of a PR strategy. Prioritet Group helps businesses develop an effective strategy that meets the needs and "pains" of the client audience.
• Media relations. Our agency will make your business interesting for the media, which will significantly save your budget on free advertising.
• Social media. We will attract the attention of your target audience using social media such as Facebook, Instagram, and YouTube video hosting.
• Crisis PR: Our agency helps entrepreneurs solve reputational and communication problems during business crises.

Prioritet Group, an international marketing and PR agency, works with clients from various industries and countries, providing individualized services to each project and ensuring effective results. To get advice on our services, please contact us here.